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#MARKETING STORYWRITING HOW TO#
She helped clients appear in news media, television, magazines, newspapers, and so on, and her big claim to fame was getting clients on Oprah, The Today Show, and similar high-profile shows.Įventually, Melissa took on all of the private clients she could handle, but entrepreneurs and small business owners started asking her to teach them how to tell stories and grab the media’s attention. Here are some of the things you’ll discover in this show: Storytelling for Marketers Melissa’s StoryĪbout 15 years ago, Melissa worked in public relations and publicity, leveraging the power of the media to tell stories for clients. Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Narrative Storytelling: How to Weave Stories Into Your Marketing featuring insights from Melissa Cassera on the Social Media Marketing Podcast. You’ll also learn how to hook your ideal clients and how conflict helps customers relate to you. Melissa explains how to tell stories about customers overcoming their problems or achieving their goals. Her podcast, Totally Obsessed, is forthcoming in Spring 2019. Her course is called Obsessed and she teaches businesses to create passionate audiences using storytelling. In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. It looks like a trailer for an upcoming film, but The Tale of Thomas Burberry is a 3 minute commercial about the 160 years in the making of Burberry.īeautiful and touching campaign about the importance of never give up on your dreams.Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? The lovely story between a father and its little girl, who is far away from his family for being in war.Ī young couple that fell in love in high-school and their story through the years. AirbnbĪlso based on a true story, a girl tells the experience of her father who was a guard on the west-side of the Berlin Wall back in 1987.
#MARKETING STORYWRITING FREE#
We’d love to hear it, so feel free to leave us a comment below. What would you add to our selection? Have you made any campaign through storytelling? No dialogue, just a sweet little girl singing and giving it all. This time they chose famous singer Elton John, to star on their 2018 campaign. A very touching video.Įvery year, this brand surprises with their touching Christmas ads. You will not see only one story told, but many related. When another year is about to come to its end, Google launches their famous sum-up video of what people searched for the most along the year. Lets dive into 8 examples from brands that have been nailing with social storytelling.
#MARKETING STORYWRITING UPDATE#
Some advantages? It will give your brand its own identity, it will help the customer to better identify a brand, it will update the brand image and one very important reason, this form of marketing can be used in emailing, newsletters, landing pages, spots, banners, retargeting, SMS or social networks.Ĭertainly, the results can be electrifying.
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Therefore, brands’ stories that excite audiences in this way, see a huge return on their investment, as customers start to feel involved, and more likely to buy. It seeks to generate closeness, empathy and develop connections with users whose way of consuming products has changed and are not willing to consume the way they did before.īut why is this technique still so important nowadays? And why should your brand invest on it? It is known that telling the right brand narrative, has the power to increase the value of your business’s product or service by over 20 times. The main aim behind storytelling is to connect with the customers. We could describe the concept as the act of finding a story that your consumer would like to be part of and eventually, sign up to your story, your brand. One of the keys for marketing departments of a brand to survive on different social media platforms has been practicing the beautiful art of storytelling. With the rapidly expansion of technology and social media, businesses marketing had to find a way to keep vividly the interest of consumers.